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In Kenya, diarrhoea caused by poor drinking water is the third biggest cause of child deaths – an entirely treatable condition and easy to prevent.

SAFE Pwani and Procter & Gamble’s clean water programme is significantly improving the health of the poorest and most disadvantaged communities in coastal Kenya. S.A.F.E.’s successful formula of using mobile theatre & workshops to educate people on all aspects of WASH combined with the distribution of P&G’s Purifier of Water product is now in its 9th year of saving lives.

  • 2011 – 2013 Project in Kikoneni: 5196 people reached with clean water.
  • 2013 – 2014 Expansion of the Kikoneni Project: 15,630 people reached with clean water.
  • 2015 – 2016: Beginning of Mkongani project in Mkomba reaching 6,811 people
  • 2016 – 2017: Scale up of Mkongani project in Mtsamviani reaching a total 14,894 people.
  • 2017 – 2018: Further scale up of the Mkongani project in Tiribe reaching a total of 23,019 people across three locations.
  • 2018 – 2019: Exit year of the Mkongani Project, continuation of distribution reaching 28,019 people across three locations.

Key Successes


  • During 2011 – 2012 Kikoneni project, 91% of beneficiaries said they noticed an increase in their general health since they started treating their drinking water and 99% reported a general improvement in their quality of life including easier access to water, saved money on hospital trips and medicine, and increased school attendance.
  • Data from the Aga Khan Foundation showed that admissions of under 5’s with water related diseases went from over 500 in 2011, to just 72 in 2014. This was entirely attributed to SAFE Pwani’s intervention.


  • In August 2016, 96% of drinking water in Mkomba and Mtsamviani was being treated by P&G Purifier of Water.
  • In 2018 after 3 years of work in the area, the number of toilets per head in Mkongani had reduced from 1:24 to 1:10.
  • Between 2011 and 2018, SAFE Pwani distributed approximately 3,328,854 sachets of Purifier of Water, this equates to 33,288,540 litres of clean water.
  • Data from the Mkongani Health Centre showed that the the number of children under 5 being admitted had reduced by 69%.