S.A.F.E. uses performance to inspire change in people’s behaviour and break down barriers in order to let through life-saving information and services. The performances provide people with the vocabulary, information, skills and attitudes that enable them to take the crucial steps to change their own lives for the better.
S.A.F.E.’s follow-up community programmes are delivered directly by the teams on the ground and through partner organisations. When welcomed by the community in the wake of performances, this results in significant increases in the take-up of services and interventions.
WHY IT WORKS
S.A.F.E. uses mobile, high-quality, culturally appropriate performance and community programmes to address the cultural influences, behaviours and choices that underpin some of Kenya’s greatest challenges; including HIV/AIDS, tribal and sectarian violence, female circumcision, the destruction of the environment and access to clean water.
S.A.F.E. enables people to see their own lives and choices performed in front of their eyes, so they can reflect on their actions and be galvanized to make a difference in their future.
S.A.F.E. goes directly into Kenya’s most under-served and hard-to-reach communities and speaks to people in a way they trust and enjoy.
Because all S.A.F.E.’s performers come from within the operational communities, the teams are able to sensitively engage with people on otherwise culturally taboo subjects. Audiences feel connected to S.A.F.E.’s performances because each team is considered a familiar, supportive and trustworthy source of information. S.A.F.E.’s performers are literally the children, brothers, sisters and friends of the audiences.